"Who's leg do I have to hump to get a dry martini around here?"Brian Griffin is Seth MacFarlane's self insert fursona into his shitstain show. When those mean old Republicans inconvenience Seth with their basic human decency, he retreats to his fantasy world to correct said injustice. In this world, he is a talking dog who is somehow smarter than everyone else, bangs girls left and right, has some success in helping change the world, and acts like a human being. Seth doesn't do any of this in real life.
– Brian's unfunny catchphrase which he never actually says.
“Only because our fans are smart enough and have been loyal to our show for long enough, to know that they can trust us, we always make choices that always work to the greatest benefit of the series.” -Steve Callaghan drastically overestimating the general intelligence of the fans.
On November 24, 2013, the Family Guy writers gained some sense and killed him off in the most predictable and sloppy way possible. After a half assed attempt at being emotional, the Griffins found another dog named Vinny who ultimately became the show's first likeable character since the Evil Monkey.
As expected of a "smart enough" fanbase, the middle school aged viewers brought the world to a sudden stop over the death of cartoon character and not, for example, the other countries who can blow them to the high heavens any second.
Only two weeks later did Brian return from the dead, also in the most poorly written way possible. MacFarlane alleged this whole fiasco was not an attempt to improve the show in any way or at least add some fresh air, but a "lesson" to the fans. The world was not fooled, as anyone can tell it was all just a cry for attention for the show.